Saturday, September 04, 2010

Car Boot Sale #3 (Sept 2010)

Had an amazing, inspiring, educational day today.

Went without expectations and even with a little dread. Did I want to sit around for 4 hours - again - trying to look busy and cheerful even when there are few passersby?

As it turned out, I had interesting, deep conversations with the lovely ladies running stalls on either side - Fiona and Karin.

It was unexpected cos I'm an introvert. I don't get my energy from talking with people, especially people I don't know; socialising can be mentally and physically draining. I need to be in a certain mood and head space to want to reach out and make that connection.

Today, I tried to focus on the other person and just flow along with the conversation.

It's what Michael Oliver calls Natural Selling, except I had made a decision not to think about selling or what was in it for me. So I managed to avoid one of those potentially costly faux pas: constantly glancing sideways to see if anyone was stopping by my stall. The result was that I was able to give the other person my fullest concentration and respect and acknowledge what they said instead of making presumptious comments.

The outcome? A meaningful connection, a sharing of life stories, and the seeds of future friendship were sowed. One lady ordered two items off me, my Sale Of The Day. The other gave me plenty of useful advice about selling, based on her retail experience. She told me I am friendly and have a nice smile, and that a business is often built from word-of-mouth referrals.

I was blessed also to have my 3 yo come along for company. She is a social magnet, with the kind of personality that has strangers saying how cute/gorgeous/adorable she is. She certainly kept herself busy. I had brought along a preschool activity book that she worked through for a while. We had muffins and shared a sausage. Then her friends the Sawyer boys came by, and she was off to play, get carried around and learn Snap.

I am particularly grateful for the unsought blessings: the gentleman who wandered by with his 6 mo baby girl quietly sitting in her pram, who shared about his digestive problems and intolerance to wheat. I was able to give him info about Fast-Tract and In-Liven. Turns out he teaches at Beth's school. The world has just grown smaller - again.

Our home group member Jenny, a fantastic cook and very organized, efficient lady, brought a friend by to see my stuff. She did all the sales talk for me, emphasizing how little she has to use because one pump is all she needs, and how she loves the pump bottle that the foundation come in because it clearly shows how much product is left in the bottle; as the bottle gets used up the marker rises. That's something I had never thought about and can now use for my next marketing exercise. Must thank her for the kindness and favour.

All in, my third Car Boot Sale has been a SUCCESS in every way.

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